The provisional baseline
Score your commercial system.
Twenty-eight statements across the four surfaces a reformation rebuilds. About six minutes, scored in your browser, and sent nowhere. It produces the same four scores Signal produces — arrived at by asking you rather than by measuring anything.
What this is, and is not
A self-assessment is not a diagnosis. The difference is the point.
What this does
Gives you a provisional score across positioning, offer architecture, sales process and buyer journey, and tells you which of the four is weakest.
What Signal does instead
Scores the same four surfaces against evidence — what the market shows and what your buyers actually said — rather than against recollection.
Why they disagree
Where your score and the measured one differ is usually the interesting part, and it is the first thing a diagnosis looks at.
What this rests on
- What a scored baseline actually containsA number on its own is a verdict. A baseline has to show its working.
- A benchmark is a poor substitute for your own baselineEvery figure on this page was measured somewhere else, on somebody else, at a stated time. None of them tells you where your commercial system stands.
- Giving a number an ownerA KPI without a definition, a source and a corrective action is a decoration.
Written out in full, so you can disagree with the reasoning rather than take the claim on trust.
Have it measured properly.
Signal produces the scored baseline against evidence, and you keep it whether or not you engage us for anything after it.